That’s why in this article, we will dwell on the up-to-date medical website design tips and best practices to help you develop a strong online presence. 

Healthcare and Medical Services Evolution – Leading Tech Trends

The industry of healthcare is evolving, being reshaped by artificial intelligence, the Internet of Things, Big Data analysis, blockchain, 3D printing, and cloud computing. AI and ML are used for patient data gathering and analysis, smart devices help with in-hospital and at-home monitoring, blockchain provides the secured ecosystem, while cloud computing is the top option to keep sensitive data protected and ensure fast data transfer. In the background of these technologies, a medical website seems the simplest possible tool to use for attracting new patients and staying in touch with the current ones, raising awareness, and building social proof. 

So, if your healthcare business is just getting started with digital transformation, opting for medical website design and development is the right tactic. There are a lot of factors to pay attention to, and your medical website design is one of them. 

Why Does Medical Website Design Matter?

According to the Health websites visual structure research, “ The visual impression the medical website delivers is decisive for the users’ trust in a healthcare provider. That’s why healthcare institutions keep their website’s designs appealing to the users, ensuring intuitive UI and creating a user journey free from stumbling blocks.”

What’s more, building trust isn’t the only task a healthcare website design is responsible for.  There is also a strong connection between medical website design and SEO since the design directly affects the website’s bounce rate which is one of the most important ranking factors. The user experience your website delivers is also strongly connected with the design and UI, so the main task is to develop a medical website in such a way to provide the users with the necessary features, fit them into the user journey, create intuitive UI and ensure top-notch usability. 

Basic And Advanced Functionality of a Healthcare Solution

Depending on the medical website design ideas you would like to implement and the business model you plan to follow, you have to develop both basic and advanced features to make your website a starting or recurring point in your medical services delivery. 

Basic features:

• Home page. This is the core page your patients use to start interacting with your website. It should also come with sign-in and sign-up features, preferably using Google and social media accounts. 
• Contact information and map. This is the next basic feature your clinic’s website should have so that prospective patients can easily get in touch with you. 
• Introducing your doctors. Most patients would like to know the personality and professional background of the doctors they are about to apply to. Introduce your best-in-class medical specialists right on your website. 
• Services and pricing. 75% of patients would like to discover the cost of medical service in advance, so it is better to share this information on your medical website. 
• Testimonials. Social proof is important, especially for health-anxious patients. Consider gathering authentic patients’ testimonials to raise trust, and find a way to organically embed this section in your website design. 

Advanced features:

• Online scheduling. 58% of medical institutions use online booking to deliver a better experience to their customers, fill in free time slots and reduce the workload on the administrative staff. 
• Video conferencing. Telemedicine is on the rise as well  – 76% of healthcare service providers in the US use video conferencing features to deliver medical care online and reduce operational costs, increasing healthcare accessibility regardless of the location. 
• Electronic health record integration. Integrating your website with Electronic Health Records is the top opportunity to switch to data-driven healthcare, quickly exchange healthcare data, and develop better-personalized treatment programs, being fully aware of the patient’s medical history. 
• Self-diagnosing tools. Some of the advanced medical websites also come with self-diagnosis tools. This approach is especially popular in mental health services, since a self-diagnosing feature allows the patient to answer the most important questions in advance, and the doctor, in turn, can get better prepared for an upcoming consultation. 
• Notifications and reminders. Adding reminders and notifications to a mobile medical website is another great idea for driving patients’ engagement and helping them follow the doctor’s recommendations accurately. 

Medical Practice Website Design Tips and Best Practices

• Strive for clarity and simplicity. This is an ever-green rule regardless of the business niche you are creating a website for. A medical website UI should be intuitive, the color scheme should be chosen taking the psychology of colors into account, and the overall UX should be as seamless as possible. 
• Know your users’ needs and pain points. There are a lot of advanced features that you can embed but not all of them might be equally useful and expected by your users. That’s why you have to get started with the research, validate your design and development ideas with your patients, decide on the features necessary to run an MVP, and only then proceed with medical website design services. 
• Stay legally compliant. There are a lot of legal regulations when it comes to medical website design and development. HIPAA is one of them. This is a regulation that defines the rules for medical data storage, transfer, and sharing, and is applicable not only to the data stored by the website but also to medical information the doctors have about the patients shared by them personally. 
• Share scientifically-proven content only. According to Statista, Mayo Clinic is the top-visited medical website globally. In addition to the fact that this platform comes with an easy-to-navigate and nice design, the website shares science-proven, well-written and SEO-optimized content only. 

Conclusion

A medical website is a must-have tool for healthcare providers in 2022 and beyond. Following the industry-accepted design and development practices, staying legally compliant, and protecting your patients’ data are three main pillars of a conversion-driving medical website, so consider professional development services to build a patient-centered, secured and scalable healthcare software. 

FAQ

• Why do medical professionals need a website?

From a business standpoint, this is a tool to drive conversions rate, build customer loyalty and improve brand awareness. A medical website is also an opportunity to deliver deeply-personalized medical care, gather and analyze healthcare data, and transform your healthcare institution digitally. 

• How much does a medical website design cost?

The cost to build a medical website largely depends on the technologies you use, the complexity of the design, the features you would like to build, and the integrations to add. 

• Do I need to hire someone to design and build my healthcare website?

In a nutshell, yes. Creating a medical website requires following the up-to-date design trends, tips, and practices, securing sensitive data, and staying legally compliant. 

The post How to Develop a Patient-Centric Healthcare Portal in 2022 appeared first on Watir-Melon.

Internships are time-consuming. Unless you put an intern in a department and then talk to him or her the next time you sign reports. For a real internship you need to spend a lot of resources: organize the workplace, come up with a project and tasks, answer a thousand questions every day.

With an internship, you’ll be able to hire junior-level employees. The main plus in hiring juniors: the intern is like a white sheet. It’s easier to teach the way the company needs them than it is to retrain them. But you have to remember that it will take more time for the Juno to start showing results and being useful.

A trainee will not work full-time. The trainee is a student and will return to the university in September. Are you willing to take the person on part-time for the rest of their studies? We are willing, but we make a verbal agreement: not to abandon the studies. The university provides a good foundation that should not be neglected.

Trainees need mentors. They must have time: you should allow 1-2 hours per day for one trainee. Even more important is the desire to be a mentor, to pass on your experience, to teach, and to answer questions. Without quality mentoring, the effectiveness of the internship will drop precipitously, as the intern will be mostly left to himself.

You need to come up with a project that the intern will work on. This can be training tasks not related to your development, or real tasks from the backlog.

If nobody is going to take care of the intern and there are no interesting tasks for him or her, there is no sense in inviting him or her. For the company, the intern will be more of a burden, and he or she will be bored. He will not have the most pleasant impressions of the company, and even when he becomes a middling, he may not consider you as an employer.

If you pay enough attention to the trainee, give him a great project, teach him, show your interest, create the right atmosphere, he will tell his friends how cool he spent this summer month and what he learned. Loyalty to the company will be higher.

How we organized the practice

Lined up processes and assigned roles.

When there were fewer students, a couple of people were enough to organize the internship.

This year the practice has scaled up, there are more organizers. A difficulty arose right away: it turned out that everyone was in charge of a small part and it was not quite clear who was responsible for what. For example, there was no complete picture of what trainees would come to us and how many of them there would be: one colleague said that there would be 10 trainees, another said that we were expecting another 20, and then suddenly there was a meeting with the third “batch” of trainees.

To keep the process from descending into chaos, we assembled a kick-off meeting where we thought through and described the entire process. No complicated diagrams were made – we sketched everything on a whiteboard without too much detail. The result was a list of tasks and nine roles needed on the project.

Administrative Roles.

Practice Manager – signals the start, defines the purpose and scope of the practice, approves projects, gets involved in difficult moments.

Project Manager – organizes, coordinates all participants, manages the process.

Recruiter – searches for interns and then hires them.

KDP – handles personnel matters in the process of admission to the internship.

Mentor – acting programmer-teacher.

Customers – give a project to students to implement and accept the result.

Project Managers – interact with the client, organize the work of mentors and interns.

Mentors are the key persons in the internship, we don’t leave an intern without support. This year there were 31 mentors for 54 students: everyone was given enough attention. Before working with students, future mentors go through a corporate mentoring school. There they learn how to build a training program for a new employee, transfer experience, set tasks, accept results – and they even learn the basics of andragogy.

There is a separate person for each role. The project manager was responsible for the entire practice. He gathered information from all participants, created a chat room, common tables, and files. Now all news and questions flowed to him. This solution was good, except for the time commitment: For two months it took 4-5 hours per day for the project manager to coordinate more than 100 participants: trainees, mentors, customers, and people from other departments, such as administration.

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